PR : Public Relations

Advanced Diploma in Public Relations - Level 3

Public relations is a crucial department that communicates organisational information with the public and media to keep the interested people updated and to maintain a positive image amongst the public. Professionals in Public relations department should be highly skilled on how to communicate directly or indirectly to the intended parties through media. However, mastering the skills on Public relations requires extensive training and guidance, which will be abundantly provided through this Advanced Diploma in Public Relations at QLS Level 3.

This comprehensive Public relations course will do all what it takes to get you upto speed with Public relations, starting with an introduction into the PR industry. You will be enlightened on how the PR industry works and on your role, duties and responsibilities as a professional within the industry. Earned media plays a significant role in Public relations, which will also be discussed in-depth through this course, along with tips and tricks to gain publicity through earned media and to interact and deal with journalists.

It is vital for PR professionals to expand their contacts and network to use PR as part of marketing strategies. Therefore, this course also includes modules that will guide you on how to expand your contacts and network within the industry, after which the fundamentals of planning PR strategies and campaigns will be given due attention. This course in PR is a great way to qualify for various well-paying and progressive job positions in the PR industry.

The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This means that Imperial Learning Limited* has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Quality Licence Scheme, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Imperial Learning Limited* to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current qualifications.

Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

*South London College is an approved reselling partner for Quality Licence Scheme courses under Imperial Learning Limited

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What Will I Learn?

• Gain a clear understanding of the job role in Public Relations and a full understanding of how the PR industry works.
• Learn more about earned media.
• Develop PR skills on how to interact and deal with journalists.
• Learn how to expand your contacts and network in the PR industry.
• Understand the fundamentals of planning PR strategies and campaigns.
• Qualifying in Public Relations mean you can work in various in well-paid positions and enhance your career with an accredited qualification.

COURSE CURRICULUM

★ MODULE 01 : Introduction To Public Relations

• What is Public Relations (PR)

★ MODULE 02 : Earned Media

• “Earned” Media

★ MODULE 03 : Making Friends Vs. Making Contacts

• How did human relations come to be?

★ MODULE 04 : Connecting With Journalists

• Connecting with Journalists

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the Public Relations course. The Public Relations course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Method of Assessment

At the end of the Advanced Diploma in Public Relations at QLS Level 3, you will be evaluated through written assignments. In order to complete this programme successfully, all students are required to complete a series of assignments. The completed assignments must be submitted via the online portal. Your instructor will review and evaluate your work and provide your feedback based on how well you have completed your assignments.

Certification

Those who successfully complete the Public Relations course will be issued the Advanced Diploma in Public Relations at QLS Level 3 by the Quality Licence Scheme.

Course Code: QLS-03770

Awarding body (Accreditation)

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Our knowledge and experience of working within the awarding sector enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

Why study at South London College?

South London College offers the most convenient path to gain skills and training that will give you the opportunity to put into practice your knowledge and expertise in an IT or corporate environment. You can study at your own pace at South London College and you will be provided with all the necessary material which includes Free CV writing pack to make your learning experience enriching and rewarding.

This Public Relations course is highly sought after by,

• Public Relations Managers, Coordinators and Assistants
• Students currently studying public relations
• Anyone who wants to work in Public Relations and expand their career

To enroll in this Public Relations course,

• Learners should be age 19 or over, and must have a basic understanding of Maths, English, and ICT.
• A qualification at level 2 or above in any discipline.

Upon successful completion of the Advanced Diploma in Public Relations at QLS Level 3 course, learners will be eligible to pursue any of the following career paths,

• Public Relations Manager – £32,708 per annum
• Public Relations Coordinator – £24,889 per annum
• PR Account Executive – £20,781 per annum
• Public Relations Assistant – £18,050 per annum
• Public Relations Associate – £24,490 per annum

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included

Diploma in Public Relations at QLS Level 3

Digital certificate - Included